After being postponed for a year, the Dubai World Expo will finally open its doors on October 1 2021. For this World Expo MCW was selected to produce a number of films, interactives and the main film for the theater for the Algerian Pavilion.

The theme of this World Expo is 'Connecting Minds, Creating the Future'. This fits very well with all the developments going on in Algeria. The Highway connecting Algiers in the north with South African countries in the south like Niger, Tunisia, Chad, Nigeria and Mali. A state-of-the-art high speed internet connection that will ensure a very fast rollout of internet in the country. Not to mention a huge capacity of wind and solar energy being utilized in the country.

Developing the multimedia for this pavilion was a challenging job due to the delay and all the
COVID-19 restrictions. The end of the exciting journey is near, just the last few finishing touches and we can start installing. And we can enjoy another great world exhibition!

Client: the Government of Algeria
Design: Freeman
Main contractor: Freeman / Pico Total Brand Activation
AV content, interactive- game design: MCW / creative agency